I came across Götrich, bespoke tailor in Stockholm, first time 10 years ago, when I was searching every corner in Scandinavia for bespoke tailors. Along with A. W. Bauer Götrich was the only classic tailor left in Stockholm, I concluded.
That number still holds up I think. The situation has changed though. Bengt and Christer Götrich, the brothers, who founded Götrich in 1964, have died. Now Christer Götrichs’s widow, Elisabeth Götrich, continues the shop, which they moved to Linnégatan No. 75 in 2012. Mrs. Götrich tells me she employs three tailors. Two of them have learned the craft from her husband.
The Götrich brothers, who were sixth generation tailors, were reluctant to tell about their famous clients, yet the Götrich firm has been tailor to Swedish King Carl XVI Gustaf all his life, the Bonnier family, and Ingmar Bergman among others. That I can gather on the web.
Quotes from Christer Götrich
I found a short interview with Christer Götrich from 2008. A few quotes:
“Today fashionable doesn’t mean well-dressed. Everything is allowed. You can buy a pair of very expensive jeans, which are worn-out from the beginning.”
“I’m all for well-polished shoes. I change my shoes several times daily. Trousers, which are too long, and unpolished shoes are the ugliest things I know!”
And a quote from an interview with Christer Götrich in 2012:
“A two-piece suit takes about 50 hours to make, and then you have the fittings. If the wife participates, the process will take somewhat longer.”
Visit Götrich’s website here (IN SWEDISH).
Photo: Henrietta Asplund
I absolutely love that last quote!
Interesting indeed. I am curious to see a little more of Götrich’s work, older or newer.
Also, I wonder why the boys from the big Swedish menswear scene never have covered this?
What a fabulous picture. Reminds me of Lord Kitchener’s poster from WW1: your country needs you 🙂
My impression is that “the boys from the big Swedish menswear scene” are more attracted to fashion or fashionable bespoke than classic bespoke. I haven’t seen many of them in a classic cut suit. Moreover, the Savile Row prices of 35.000-40.000 SVK for a 2-piece suit from Götrich or Bauer don’t incite them.