Lightweight umbrellas at Pitti Uomo in Florence. The gentleman in the lower photo is Jeremy Hackett of Hackett, who runs a large stand at Pitti Uomo.
Visiting Hackett’s stand, I thought about what the Hackett style is. I came to the conclusion that it is a sort of British edition of Ralph Lauren. The Hackett style has similar connotations to old upper class life and fine universities, though more youthful and fun loving than the Ralph Lauren style, which can be so polished and brute.
Source: The Journal of Style