Lightweight umbrellas at Pitti Uomo in Florence. The gentleman in the lower photo is Jeremy Hackett of Hackett, who runs a large stand at Pitti Uomo. Visiting Hackett’s stand, I thought about what the Hackett style is. I came to the conclusion that it is a sort of British edition of Ralph Lauren. The Hackett ...

Grandmasters of Pitti Uomo playing a game of chess. Notice Luca Rubinacci’s large herringbones and Lino Leluzzi’s bold blue overcheck. Do not underestimate the role of cloth and texture. Source: The Journal of Style

Pitti Uomo is fun. The menswear trade fair in Florence is a theater of style with good and bad acts. Compared to the winter trade fair of last year, I didn’t identify significant changes. People could be wearing more tweeds and less flannel, but I am not sure about that. Boots were common, and so ...

Not long ago Bernhard Roetzel, writer of  Gentleman. A Timeless Fashion, published a new book on menswear, A Guy’s Guide to Style. I got it for Christmas, and I soon after felt like asking mr. Roetzel a few questions … As a fan of Gentleman. A Timeless Fashion, your book from the 90s on classic clothing, I ...

I have a feeling that Rubinacci now ranks at same level as Caraceni in terms of brand power outside Italy. Much better than A. Caraceni in Milan and Caraceni in Rome, Rubinacci has understood what to do with the internet. Probably, the soft cut has made an impact too. It seems to fit the Zeitgeist ...